Recently Big Orange Planet made a site called Vasectoman for a non-profit organization here in Colorado. It was pretty unique project to take on, but we are delighted with the overall results. It was unique in the sense that the objective was to somehow portray getting a vasectomy procedure as a hip, fun thing to do, ( it isn’t.)
Our clients were of great assistance in this effort. They possess an excellent sense of humor which was a large part of the overall build process and this is reflected in the website itself. The marketing messages are impactful yet witty all at once. And as for the embedded youtube videos- they are positively hilarious in some cases.
From a coding perspective we used a WordPress framework with the addition of a few plugins to add the necessary custom functionality.One important feature on the website is the ability for site users to search various nearby locations, and naturally for the site admin to oversee and generate those location addresses in the database. Also the ability to process credit card donations was required, which we accomplished using Stripe as the processor. Together with a comprehensive suite of CMS tools at the stakeholder’s disposal, the website owners received full operational control of the backend admn system.
Responsive web design programming was used to maintain cross device compatability and to ensure a perfect page display every time, no matter the device type. A blue color palette was adopted in the design stage, this color shceme being more orientated towards males generally (but there is also an area of the site specifically geared towards women, who obviously also have an interest in the issues raised by the website.)
Finding good images was one of the harder facets of the project as a whole. An important mission for the site is to speak to a wide range of demographics- men of varying race, age, andbackground. With much input from our end client, we obtained enough imagery of diverse individuals and some familes.
One of the final tasks to accomplish before the website went online was the insertion of video segments. There are quite a few you tube videos embedded in several of the web pages. Some use actors, while others real life interviews. The appeal to all of video is targeted towards maximizing the website’s popularity and of course getting its important messages across.